Housing Works is charity in action. Founded 'to end the dual crises of homelessness and AIDS', the organization operates a flagship bookstore & cafe in SoHo, upscale thrift shops throughout the city, and online auctions, all of which support healthcare, shelter, and counseling. The bookstore's new branding, led by Meryl Friedman, makes hefty use of Peter Bilak's Fedra, our own Freight Micro, and a touch of Omnes. These type-driven designs appear everywhere, from storefronts and labels to totes and coffee mugs. Keep fighting the good fight, folks!
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In its latest incarnation, creative director David Gray and his team have maintained Out’s sexy, intelligent voice. We supplied pre-release versions of Jubilat for this redesign, which is complemented by Freight and Mario Feliciano’s Rongel in text.