A  note on the type / Featured projects & thoughts from the Darden Studio.

On the newsstand


For the launch of Pulse, a new supplement of the Sunday New York Post, Al Trivino chose Zydeco, a headline series in six weights. Al used the series to set a ‘super-masculine’ tone on the cover, and for signpost heads throughout. At about the same time, Page Six Magazine appeared, using several Freight series as part of the display ensemble.

Click to magnify

 

Posted by Joshua Darden on Jul 17, 2008 ·:· Permanent link

 


Hand-drawn Freight Micro in the masthead of a local paper.

Click to magnify

 

Posted by Joshua Darden on Jul 17, 2008 ·:· Permanent link

 

Custom Typography


Nearly everyone has seen Reader’s Digest, but I was surprised to learn that there are more than 50 editions throughout the world. On the technical side of typography, this fact highlighted for us the vital need for backward compatibility: we were able to supply Freight with a variety of 8-bit encodings for reliable localized typesetting. The new look extends to the Large Print versions.

Click to magnify

 

Posted by Joshua Darden on Jan 03, 2008 ·:· Permanent link

 

Fontspotting


Lead82 sent us a couple of issues of this publication of the Museum of Fine Arts Budapest, which uses Freight Micro and Freight Sans alongside Jean-Francois Porchez’s Ambroise in rich colors, well-suited to the photography.

Click to magnify

 

Posted by Joshua Darden on Jan 01, 2008 ·:· Permanent link

 

Fontspotting


Wright may well be the coolest auction house on the planet, so it’s no surprise that the best elements of 20th-century design, ’90s experimentation and ’00s gravitas coalesce in their catalogues — these ones remind of me of how appealing print design can be. Guided by the steady hands of Rick Valicenti at Thirst and James Potsch & Jennifer Mahanay at Wright, these designs are striking, balanced, and joyous, incorporating Omnes & Freight Micro where noted, alongside FF Bau, probably my favorite of Christian’s designs.

Click to magnify

 

Posted by Joshua Darden on May 01, 2007 ·:· Permanent link