A  note on the type / Featured projects & thoughts from the Darden Studio.

On the newsstand


In its latest incarnation, creative director David Gray and his team have maintained Out’s sexy, intelligent voice. We supplied pre-release versions of Jubilat for this redesign, which is complemented by Freight and Mario Feliciano’s Rongel in text.

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Posted by Joshua Darden on Mar 06, 2008 ·:· Permanent link

 

Custom Typography


This small project kicked off our expanded features for Freight. The Boston Globe Magazine commissioned fractions for the entire Freight series, which pushed us to contemplate a favorite typographic kōan: kerning the 7 / 4 fraction triplet. This magazine is printed using the gravure process, which considerably softens the hairlines of Freight Big — the Display steps in where appropriate.

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Posted by Joshua Darden on Aug 01, 2006 ·:· Permanent link

 

Custom Typography


Cookie was among our first magazine projects, in late 2005. In addition to an invisible redesign of a nameplate which had tested well in focus groups, we contributed a proprietary system of display numerals for folios, supplemented by Freight Text and Freight Sans, providing a crisp counterpoint to the vivid photos toward the front of the book, and a quiet imperative to info-heavy listings and service pages.

Kirby Rodriguez & Alex Grossman pushed Freight Sans to its limits; a few months after the launch, they commissioned the Semibold and Hairline weights for four-color knockouts and fine display, respectively.

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Posted by Joshua Darden on Aug 01, 2005 ·:· Permanent link