This is something of an ongoing project. Art Director Neil Jamieson really liked Jubilat, but wanted a slab with square terminals. Dropping the contrasts required by ball terminals required that we take down the contrast generally, which is especially nice at small sizes, and makes for a much stronger match for the content. Only a handful of characters changed here, but the details make all the difference.
In its latest incarnation, creative director David Gray and his team have maintained Out’s sexy, intelligent voice. We supplied pre-release versions of Jubilat for this redesign, which is complemented by Freight and Mario Feliciano’s Rongel in text.
¶ Posted by Joshua Darden on March 6, 2008 #
The Tatler Asia project was a milestone in our studio: we had never before provided all of the typefaces used in a redesign. In this case, we made up for lost time, ultimately contributing to ten palettes for the regional titles in Hong Kong, Beijing, Korea, Singapore, Shanghai, The Philippines, Malaysia, Thailand, Indonesia, and Macau.
Working closely with Maryjane Fahey and Mariana Ochs, we provided six font families, including two new exclusive series, each with its own approach to fine-tuning. Corundum News’s shared-width grades offer superior text on a variety of papers and presses. Corundum Display features two optical sizes for grand display plus a version for decks and knockouts.
The premiere issue of Tatler Hong Kong shown here uses Freight Sans, Jubilat, Omnes, Corundum Text, Corundum Display, and Corundum News.
¶ Posted by Joshua Darden on May 6, 2007 #