Notes on the Type

Tatler Asia: Ten Simultaneous Redesigns

The Tatler Asia project was a milestone in our studio: we had never before provided all of the typefaces used in a redesign. In this case, we made up for lost time, ultimately contributing to ten palettes for the regional titles in Hong Kong, Beijing, Korea, Singapore, Shanghai, The Philippines, Malaysia, Thailand, Indonesia, and Macau.

Working closely with Maryjane Fahey and Mariana Ochs, we provided six font families, including two new exclusive series, each with its own approach to fine-tuning. Corundum News’s shared-width grades offer superior text on a variety of papers and presses. Corundum Display features two optical sizes for grand display plus a version for decks and knockouts.

The premiere issue of Tatler Hong Kong shown here uses Freight Sans, Jubilat, Omnes, Corundum Text, Corundum Display, and Corundum News.

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