Birra contains uppercase figures.
Birra contains an alternate form of Q.
Birra contains alternate versions of w and y.
- Bokmål Norwegian
- Latinized Kurdish
Joshua Darden, in 2008, described Birra Stout as “conjuring whimsy” and “the first release of a still-evolving project which we’ll expand”. The Birra Flight of fonts, conceived by Joyce Ketterer and David Johnathan Ross with art direction by Eben Sorkin, includes Stout, Bruin, the pending releases of Pilsner, Lambic, Saison, and a (hopefully) continually expanding collection of styles.
Inspired by the tasting menus offered by craft breweries in North America as “flights”, each style is separately designed by guest designers using a specific type of beer as inspiration. The only other instruction they were given was to “have fun”.
When complete, the flight will comprise a full set of styles (in upright and italic) with beer types arranged so that the color of the beer corresponds to the weight of the style. Upright styles correspond to beers with a dry finish.
About the Designers
Elena Schneider has lived in various places on earth. Always on the lookout for the end of the world – which she couldn’t find in Reading. However, she eventually found it in Húsavík, Iceland. This was to make sure nothing would distract her from designing typefaces. Well, until she got two kids.
The Birra Flight
Stout by Joshua Darden 2008. Production assistance by Eben Sorkin.
Stout (Bold) arose from years of compulsive doodling in pen and ink, and conjures the whimsy and syncopated contrast of novelty hand lettering in the early 20th century. The first release of a project always intended to evolve, Stout was developed with and published to amuse Matteo Bologna (hence the name being the Italian spelling for Beer).
Bruin by Elena Schneider 2019.
Birra Bruin (Medium Italic) reinterprets the familiar associations with the beer name Oud Bruin (old brown) by adapting the Blackletter font genre – which is the traditional signifier of “Old” in beer packaging design. It goes well beyond the familiar by delivering a vibrant and contemporary Blackletter with a passion for straight lines (or trying to have as few curves as possible). Adding to the Bruin-like richness, Upper- and lowercase don’t have exactly the same voice but create a nice duet when singing together. Uppercase set on its own offers a contrasting feeling.
Art direction by Eben Sorkin. Promotional images by Quinn Keaveney, who also art directed promotional videos with assistance by Jeremey Isaac; video editing by Lee Gardner, voiceover by Mae Belen. Project management by Joyce Ketterer. Thanks to Jackson Cavanaugh, James Edmondson, Jose Scalone, Alice Savoie, and Robert Esmay.