The Darden Studio produces and publishes the typeface designs of Joshua Darden and his collaborators. Based in Williamsburg, Brooklyn, New York, we create new typefaces and lettering for publications, institutions, corporate brands and private clients. Working closely with our clients, we pursue typography that is the result of earnest inquiry, appropriate for current editorial standards and technology, and rooted in the values and practices of five centuries of typefounding.
How we approach our work
In an increasingly global marketplace, a distinct typographic voice is more important than ever. Through typeface design and consulting, we work to build the kind of magazines & newspapers we want to read, and the kind of advertising we want to see on the street — memorable, appealing, accessible, and typographically excellent. More than just a pretty typeface, proprietary typography underscores the narrative of a brand. With each new commission, we intend to develop a long-term solution: good typography should withstand the whims of fashion and embody a clear, unique brand message far into the future. New projects in our office begin with a solid foundation: thorough evaluation of any current solution, market & competitor research, and plenty of listening. Our consulting services, always provided gratis during a custom project, include research & analysis, troubleshooting, and frank advice. To begin a conversation, please get in touch with us and tell us what you’d like your type to say about you.
A ‘holistic’ studio
Design is an extension of the human experience — typeface design acutely so, because it’s present in nearly every aspect of our daily communication. Because we approach typeface design as a middle place between technology, language and aesthetics, we pursue our work alongside other activities which expose us to more of the world: drawing, painting, metalworking, gardening, stonecutting, music-making, reading and writing are as important to our office culture as evaluating artwork and writing code.