From the Office

Welcome to our new website, and to the studio weblog! Thus far, the blog has been stocked with some of the projects and font sightings we’d meant to post to the old site; starting next week, we’ll be blogging studio life from our headquarters in Greenpoint, Brooklyn.

What’s new:

• our newest release: Jubilat, a joyous slab serif;

• Freight in OpenType format, with retooled spacing and a new Semibold weight;

• Birra, a free font.

Thanks for visiting, and please drop us a line to say hello!

Custom Typography

This is something of an ongoing project. Art Director Neil Jamieson really liked Jubilat, but wanted a slab with square terminals. Dropping the contrasts required by ball terminals required that we take down the contrast generally, which is especially nice at small sizes, and makes for a much stronger match for the content. Only a handful of characters changed here, but the details make all the difference.

On the newsstand

For the launch of Pulse, a new supplement of the Sunday New York Post, Al Trivino chose Zydeco, a headline series in six weights. Al used the series to set a ‘super-masculine’ tone on the cover, and for signpost heads throughout. At about the same time, Page Six Magazine appeared, using several Freight series as part of the display ensemble.

Fontspotting

Mucca’s rebranding of this ginger liqueur incorporates an as-yet unreleased series of fonts. I hear it makes a pretty darn spectacular martini.