Catalogue
From the Office
I’ll be speaking at this month’s Type Directors Club Type Salon —Thursday, March 19 at 6:00 pm.
Custom Typography
This is something of an ongoing project. Art Director Neil Jamieson really liked Jubilat, but wanted a slab with square terminals. Dropping the contrasts required by ball terminals required that we take down the contrast generally, which is especially nice at small sizes, and makes for a much stronger match for the content. Only a handful of characters changed here, but the details make all the difference.
On the newsstand
For the launch of Pulse, a new supplement of the Sunday New York Post, Al Trivino chose Zydeco, a headline series in six weights. Al used the series to set a ‘super-masculine’ tone on the cover, and for signpost heads throughout. At about the same time, Page Six Magazine appeared, using several Freight series as part of the display ensemble.
Fontspotting
Mucca’s rebranding of this ginger liqueur incorporates an as-yet unreleased series of fonts. I hear it makes a pretty darn spectacular martini.
